Web Copy
I string words together strategically and mindfully, bridging the gap between SEO-friendly and suave, clear and captivating, and concise and illustrative.
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Web page: "Our Story"
Pizzeria Libretto
Aug 2021
Having been closely involved in revitalizing Pizzeria Libretto's brand vision, I drafted a company bio for their new website that succinctly painted the story of Libretto's ongoing evolution from exclusively Neapolitan pizza makers to innovative pie wizards.
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Web page: About Remai Modern
Oliver & Bonacini Events
2018
During the process of merging O&B's events website with the main corporate site under the overarching Oliver & Bonacini Hospitality brand, we populated each restaurant and event venue page with attractive copy that seamlessly integrated high-ranking keywords.
Landing page: "About Us" — chef bio
Oliver & Bonacini Café Grill, Blue Mountain
July 2019
Behind every stacked-to-the-nines burger and jerk-marinated BBQ chicken is a culinary mastermind ― a human being ― with a story. That's why we shine a spotlight on every chef who cooks their way up to the top rungs of the kitchen by authoring a bio that strikes a conscious balance between copy and content, and forges a connection with our guests.
Instagram post: Maison Selby's grand opening
April 2019
With the goal of showcasing the exquisite character of this brand-new, highly anticipated, appropriately hyped restaurant, this sincere and sentimental welcome message to our guests came from the heart and resulted in markedly higher engagement than previous recent posts.